47
ski lock
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Good$8.44–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,412.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 178K searches
Growth
Bad-81.6%90-day search growth — must beat 0% to launch