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ski jackets for women
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$52.57avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$281K$281K/yr · 5.3M searches
Price range
Okay$11.75–$191.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,373.09avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-90.3%90-day search growth — must beat 0% to launch