36
ski jacket
Skip itSoft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$70.63avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,526.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.41–$307.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$85K$85K/yr · 1.7M searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.0%90-day search growth — must beat 0% to launch