31
ski jacket women waterproof insulated
Skip itSoft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.76avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$19.48–$152.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,328.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 212K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.8%90-day search growth — must beat 0% to launch
Returns
Bad19.8%return rate — above 5% kills the launch gate
Signals High Returns