30
ski jacket men
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$64.70avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,180.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$24.47–$307.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 183K searches
Growth
Bad-89.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate