40
ski face masks for women
Skip itSoft demand (-86.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.92avg listing price — sweet spot $15–$100
Price range
Great$6.21–$70.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,105.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 27K searches
Growth
Bad-86.3%90-day search growth — must beat 0% to launch