29
ski base layer
Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Great$12.27–$64.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,470.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 234K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate
Growth
Bad-83.9%90-day search growth — must beat 0% to launch
Signals High Returns