40
skeleton sweater
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.20avg listing price — sweet spot $15–$100
Price range
Incredible$20.76–$47.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great186.1avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 300K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.9%90-day search growth — must beat 0% to launch
Signals High Returns