51
skechers aero burst
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Growth
Great+101.0%90-day search growth — must beat 0% to launch
Avg price
Great$83.98avg listing price — sweet spot $15–$100
Review moat
Good993.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.43–$159.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 434K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale