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sitka vest
Skip itSoft demand (-66.0% this quarter) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good688.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$152.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$31.68–$298.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 68K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Growth
Bad-66.0%90-day search growth — must beat 0% to launch