44
silver jacket
Skip itHigh returns (22.5%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$36.63avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good968.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.40–$346.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 257K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Returns
Bad22.5%return rate — above 5% kills the launch gate
Signals High Returns