36
silk pajamas men
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.48avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Good1,304.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.11–$278.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 270K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Returns