40
silk pajamas for women shorts set
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Good$10.44–$143.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,525.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 1.3M searches
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns