39
silk pajamas for men
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.33avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Okay1,685.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 510K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$12.30–$278.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Returns