45
silk hair wrap
Skip itPrices mostly outside the sweet spot ($4.78–$15.90) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good918.68avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 1.5M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.78–$15.90cheapest to priciest tracked listing — scored on the share inside $15–$100