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silk fans
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Price range
Great$8.32–$39.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good637avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 179K searches