23
sibling gifts
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$8.05–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,606avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 130K searches