50
shungite necklace
Worth a lookShows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list.
Review moat
Great188.65avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Great$6.49–$48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 44K searches