46
shrek mask
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.90avg listing price — sweet spot $15–$100
Review moat
Great137.89avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.65–$65.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 70K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate