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shrek costume kids
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible79.97avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.61avg listing price — sweet spot $15–$100
Price range
Great$8.35–$69.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 135K searches