43
shoulder chain
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great357.1avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$7.47–$27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 125K searches