42
short cape
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Review moat
Great440.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.82–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 119K searches