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shoe polish neutral
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.57–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 107K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,394.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch