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shoe polish brush
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good$4.12–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$171K$171K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,507.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch