26
shemagh
Skip itPrices mostly outside the sweet spot ($10.03–$14.69) — this niche doesn't clear our bar today.
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 381K searches
Review moat
Bad11,494.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Price range
Bad$10.03–$14.69cheapest to priciest tracked listing — scored on the share inside $15–$100