54
shawl
Worth a lookShows sweet-spot pricing room ($7.33–$66.30), but high returns (9.1%) keeps it on the watch list.
Price range
Great$7.33–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 7.5M searches
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,951.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Signals High Returns