53
shawl pin
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-25.7% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good534.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Price range
Bad$4.26–$17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$78K$78K/yr · 264K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand