Skip to content
59

shark backpack

Launch it

A $1.1M/yr market growing +75.1% this quarter with returns at 4.8% — clears our launch bar.

Market size 80Growth 81Conversion 2Competition 95Returns 27Price range 38Avg price 81Brand share 65Review moat 54Quality gap 24

Competition

Incredible19%

top-5 click share — an open shelf

Growth

Great+75.1%

90-day search growth — must beat 0% to launch

Avg price

Great$83.45

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 8.3M searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,357.19

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.75–$233.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Trend