49
shapewear top
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Price range
Great$8.91–$99.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,601.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 323K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Signals High Returns