50
shapewear dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (13.2%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great$57.83avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.43–$146.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$337K$337K/yr · 3.9M searches
Review moat
Okay2,037.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad13.2%return rate — above 5% kills the launch gate