37
shadow costume
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.40avg listing price — sweet spot $15–$100
Price range
Incredible$19.51–$79.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great186.06avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 378K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale