55
shade umbrella
Worth a lookShows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Incredible$38.03avg listing price — sweet spot $15–$100
Price range
Incredible$17.51–$68.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 291K searches
Review moat
Bad12,562.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale