46
shackets for women 2022
Skip itSoft demand (-65.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.83avg listing price — sweet spot $15–$100
Price range
Great$10.12–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,200.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 704K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.5%90-day search growth — must beat 0% to launch
Returns
Bad16.0%return rate — above 5% kills the launch gate