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sex mask
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Great$5.89–$67.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great461.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$138K$138K/yr · 874K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale