46
sesame street shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Price range
Great$9.72–$100.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Review moat
Great335.47avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 623K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Returns