50
sequin jacket
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (13.5%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.91avg listing price — sweet spot $15–$100
Price range
Great$8.11–$85.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good541.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 894K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate