Skip to content
53

sequin dress for women

Worth a look

Shows a fragmented shelf (top 5 take 6% of clicks), but high returns (27.6%) keeps it on the watch list.

Market size 51Growth 19Conversion 1Competition 99Returns 0Price range 19Avg price 95Brand share 97Review moat 57Quality gap 89

Competition

Incredible6%

top-5 click share — an open shelf

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Avg price

Incredible$44.28

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good1,237.26

avg incumbent reviews — the moat a new listing must climb

Market size

Good$299K

$299K/yr · 5.6M searches

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Price range

Bad$6.66–$456.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad27.6%

return rate — above 5% kills the launch gate

Trend