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sequin dress for women
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (27.6%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$44.28avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,237.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$299K$299K/yr · 5.6M searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad$6.66–$456.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad27.6%return rate — above 5% kills the launch gate