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security shirt
Worth a lookShows a sweet-spot price point ($20.36 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great$20.36avg listing price — sweet spot $15–$100
Price range
Great$7.82–$57.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Review moat
Good1,222.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$119K$119K/yr · 479K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand