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security jacket
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.14avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,139.59avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$7.37–$240.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$12K$12K/yr · 198K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand