44
security hoodie
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.52avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Good792.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$9.69–$240.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 78K searches
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand