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security hat
Worth a lookShows a sweet-spot price point ($19.59 avg), but a small market ($146K/yr) keeps it on the watch list.
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Review moat
Great332.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.16–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 173K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch