49
security guard costume
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$7.79–$58.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great399.83avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 116K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand