46
security beanie
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Great$5.99–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good588.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 29K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch