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54

scrubs

Worth a look

Shows a $2.6M/yr market, but high returns (12.2%) keeps it on the watch list.

Market size 95Growth 25Conversion 6Competition 90Returns 0Price range 89Avg price 95Brand share 46Review moat 23Quality gap 73

Market size

Incredible$2.6M

$2.6M/yr · 21.9M searches

Avg price

Incredible$24.64

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$11.94–$52.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad8,035.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

Search terms