45
scrub jackets for women
Skip itHigh returns (10.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.09avg listing price — sweet spot $15–$100
Price range
Incredible$16.11–$88.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$375K$375K/yr · 2.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,024.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Signals High Returns