46
scrub cap men
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Price range
Good$7.55–$22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,667.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 516K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand