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scary costumes for kids
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.22avg listing price — sweet spot $15–$100
Price range
Great$7.39–$58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good694.05avg incumbent reviews — the moat a new listing must climb
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale