37
scarf with pockets
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.01avg listing price — sweet spot $15–$100
Price range
Great$6.60–$67.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good698.16avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 133K searches
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
Signals High Returns