43
scarf black
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.40–$53.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,889.17avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 82K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch